Behaviorism Essay Example | Topics and Well Written Essays - 750 words

Behaviorism - Essay Example All methodologies trace their roots in history. Although, there is no classification which has actually been agreed upon but beside the main three methodological, psychological and logical types, there other few which are titled, like theoretical, biological and radical. The conduct of methodological behaviorism claims that it should only concern itself with the behavior of organisms, not with mental states and environment surrounding them. The focus is on the source of behavior .The essential theme of John Watson (1878-1958) writings is methodological behaviorism. Reinforcement, learning histories, external physical stimuli and responses in human and animals are the claims of Psychological behaviorism. Most of the prominent psychologists, Pavlov (1849-1936), Edward Thorndike (1874-1949), as well as Watson, have worked on it but the most famous work is on schedules of reinforcement by B. F. Skinner's (1904-90).Logical Positivism (see Smith 1986), a philosophical movement, has given b irth to Analytical behaviorism. It focuses on concepts, which refer to behavioral patterns which can or should be interpreted into behavioral terms. It explains how environment controls behaviors and predicts if the environment changes how behavior will change in relation to it. Gilbert Ryle (1900-76), and later work of Ludwig Wittgenstein (1889-51) is a good source of analytical behaviorism. An advocated brand of analytic behaviorism, by T. Place (1924-2000), restricted it to intentional states of mind, such as beliefs, which took place to constitute a type, although not the only type, of mentality (see Graham and Valentine 2004). It says that behind every mental state there are behavioral tendencies and situations.Since psychology is a natural science of behavior in organisms, psychologists in a different manner, observed animal behavior. As a result, theoretical concepts were defined. Developmental study was the idea, which appeared at a big scale, during the early research progr ams by the behaviorists. They believed that the routine action of excess activities plays a key role in the development of humans. Developmental studies attracted Watson. Early behaviorist texts, Dashiell, Weiss, Allport and Hamilton also worked on this idea. Internal drive states and motivational theories were emphasized by the behaviorists. The result was "No expression without impression; no response without stimulation" by Dashiell (1994) would conclude this contribution the best. The psychology of habit formation related to trial and error, conditioned stimulus and an extensive explanation of response was the prominent contributions. Behaviorists were highly attracted towards the idea of habit formation through conditioning. Allport (1994) concluded that transferring the right responses to new stimuli was the core of education. The significance of social behavior, social stimulus and reactions which stimulate the social objects relating to behavior was added to psychology. Sinc e 1920's, language acquisition and language itself was always been linked to self-stimulation and response. Language responses were considered as substitute and symbolic stimuli independent of the sensory feature of the original stimulus. Quine (1960) captured a behaviorist approach to the study of language, which was widely

Negative Aspects of Stereotype Essay Example for Free

Negative Aspects of Stereotype Essay What is diversity? Why is diversity valued? Diversity is the difference by race, age, ethnicity and culture. Diversity is valued because the it is what makes everyone and everything unique. If we were all the same this would be a boring world we live in with no room for growth. With diversity everyone has something to offer society in their own unique way. What is ethnocentrism? In what ways can ethnocentrism be detrimental to a society? Ethnocentrism is judging another culture or way of living solely based off your own culture or way of living. This can be detrimental to society because it is border line racism. To judge someone because they do not believe what you believe or live the way you live is wrong. It is almost like not giving someone a job because they dont believe what you believe. Define emigration and immigration. Emigration is when Mexicans leave Mexico to settle in American illegally and immigration when someone from another country leaves their country to become a permanent resident of America. What are some of the ways groups of people are identified? Groups of people are identified by race, gender, age, religion, social status i.e. Rich, middle class and poor. Why do people label and group other people? People label and group other people out of habit and in order to give them a distant identity in society. Define culture. Is culture limited to racial and ethnic backgrounds? Explain. Culture is your way of life. Your beliefs on how you think you should live and conduct yourself. Culture is not limited to race or ethnic background because several groups of people regardless of race can be from the same culture. Source for all answers: Racial and Ethnic Groups, Thirteenth Ed. Richard T. Schaefer. Merrill Prentice Hall. 2012

Savant Syndrome Essay -- Health, Diseases, Splinter Skills,

Savant Syndrome is an extremely rare condition in which a person with a severe mental handicap has extraordinary abilities in a certain area, such as memorization, mathematics, or the playing of instruments. The first known case of savant syndrome was documented in a German scientific journal, Gnothi Sauton, in 1783. This article described the case of a man named Jedediah Buxton, who was talented in memorization and mathematics (Treffert 2009). Ever since this first account of Savant Syndrome was recorded, scientists and physicians alike have tried to understand this unusual disorder. The most well known case of Savant Syndrome is the fictional character; however, Raymond Babbitt, played by Dustin Hoffman in the 1988 movie Rain Man, was inspired by a real person. The now fifty-seven year old has memorized over six-thousand books and has an encyclopedic knowledge of over fourteen subjects, including geography, history, literature, and sports. He can name all the US area codes and the zip codes of major US cities, has memorized the maps in the front of the telephone books and can tell you exactly how to get from one city to another has calendar-calculating abilities and is a rather advanced musician (Treffert 2009). This man, however, cannot comprehend simple tasks and cannot even dress himself. One of the earliest reports of Savant Syndrome is that of the amazing calculating ability of Thomas Fuller. Thomas â€Å"who could comprehend scarcely anything, either theoretical or practical, more complex than counting† was asked how many seconds a man who wa s seventy years, seventeen days, and twelve hours old and replied the correct number of 2210500800 in less than ninety seconds. He even accounted for the seventeen leap year... ...hat causes autism by labeling autism a â€Å"signal-processing† disorder with information reduction through compression (Fabricius 2010). Basically, compression is where the brain takes an image and remembers the basics of the image but not the fine details. Fabricius explained Savant Syndrome using the compression theory: that normal people work with a compressed image while Savants retain one hundred percent of the original details. This is known as the â€Å"Savant Hypothesis (Fabricius 2010).† For cognitively normal individuals, fine details are often lost in a process known as â€Å"prototyping.† When a cognitively normal individual sees an image, unimportant details-like, in Fabricius’ example, an embedded triangle- are lost. To the autistic Savant, those details stand out, and the Savant has trouble seeing the big picture. Below is the example from Fabricius’ work:

Erikson on Play Essay

In the Modern Theories lecture, all three theorists: Freud, Vygotsky, and Piaget developed different views on social play. Erik Erikson’s play theory is similar to Vygotsky because Erikson viewed play as a necessary factor for social development. My extra credit paper is over the modern theorists. During the class lecture, I learned that Erik Erikson researched how the ego is the child’s personality and is responsible for a unified sense of self. Cognition and play was Piaget’s focus; Vygotsky researched a child’s ZPD development. Bruner researched his idea on problem solving. However, play is more way of working out personality formation a way of understanding and interpreting what a child is feeling. All three theorists were social researchers. However, Erik Erikson was most noted for his work in refining and expanding Freud’s theory of stages. He found out that adults do not play because they have reached the superego stage. Anna Freud and Lili Peller were two researchers who found out that play is a way of working out traumas and it is a basis of play therapy. Lili Peller researched how play is wish fulfillment; children have desires that they cannot fulfill, however, they play it out. Kids are working out their issues through toys. Play is a way of working out personality issues and understanding/interpreting how a child is feeling. Play is also a key feature of socialization. Corsaro developed the type of utterance reflects social status and creates social status. According to Gregory Bateson, the language of play is important; children give each other signals that play is going on. Bateson found out that the real and the unreal was not the here-and-now and the not present. Bateson agreed with others about what is going on. Children also create a â€Å"frame† where play takes place; they step in and out of the frame using codes, signals and cues. Bateson also discovered that children also step in and out of the play frame using codes, signals and cues in â€Å"as if† activities. Millard Parten was the first lady to focus on how children progress in their social interactions in peers. Mildred Parten, Ph. D. ocused on Sociology (1929); her research focused on how children progress in their social interactions with peers. I learned and remember from the lecture that according to Erikson, children are able to self heal when they play it out where adults talk it out. In auto cosmic play: play begins and centers on the child’s own body. The child’s play is the infantile form of the human ability to deal with experiences by creating model situations and to master reality by experiment and planning. Parten’s theory lead me to believe that the uninvolved stage was the first level of social play participation. I enjoyed reading about Erikson’s timeline of Auto cosmic, microsphere and macro sphere was Erikson’s theory on how children develop in psychological stages. Auto cosmic play is playing with your own body verses in which infants play with their own bodies, and going on to a toy â€Å"microsphere (the kind of play that is done with small toys),† followed by the â€Å"macro sphere: the kind of play that is done between children† of play with other children. † Autocosmic Microsphere  Macrosphere play with body play with toys play with other children The diagram above is what I learned from the presentation. Corsaro researched how children communicate with each other and â€Å"Language Serves as a way to form social groups and a hierarchy during play† and talked about a type of utterance that reflects social status and creates social status during play called Social Play Talk I questioned how play is a way of working out a person’s ideas on forming their own personality. Social play meant to me that it was one of the forms of a theorist’s ideas. Freud, Erikson, and Peller all influenced play therapy. I had a question about why Erikson found out that children had a trust vs mistrust stage when there was already an autonomy vs doubt stage. Lev Vygotsky’s theory on the ZPD made the most sense to me. Erikson built on Freud’s theory by elevating social factors over biological ones and Erikson also emphasized the id as the key to personality development. My view on social development changed from broad to specific after I read the pages on Vygotsky’s theory of the zone of proximal development. I understood more of why â€Å"Play creates a zone of proximal development of the child. † I learned that the child has different levels of development in different functions in social play. My understanding of theory changed because I became more aware of what children do in a social play setting. Cat Garvey’s theories fit into what I observed in child’s play because Garvey’s preparatory talk fits into Explicit Directions for pretend play. I understood that children need directions to do a task (word puzzle). Signals also factored into how children decide to play. I found that signals can be very helpful in understanding children’s play. My favorite play talk lead me to believe Garvey was identifying the way children can transform the environment (playhouse into kitchen) and nything they can enact on. The different ways that kids are using language to create the scenario. Boys do not really use prep talk; girls are more likely to use prep talk â€Å"let’s play house†. I did not see any theory that was not play related, however, Garvey’s play theory was NOT helpful in explaining other types of nonverbal play and games. Eac h theorist’s ideas were based off of their own philosophy and beliefs that play were relevant to children’s purpose and context in social development. I was impressed that the modern theorists had some idea to describe and understand children’s social experiences.

Social Work Narrative

Personal Narrative Statement 1)How do you account for your interest in social work? In your response, discuss paid or volunteer experiences that support your choice of social work as a profession? My interest in social work developed during college. I always had a interest in helping others in one way or another. I joined a sorority in college, Delta Sigma Theta, which is based off of community service. During the week I would volunteer to tutor children that were struggling in certain areas of school. I would talk to these children and explain to them the importance of education and try to influence them as much as possible to try their hardest in everything that they do. I would also go to nursing homes, with other member of our organization, and play bingo with their residents. We thought it was important to spend time with the elderly and/or sick as well. Just knowing how much it meant to those residents for us to come and spend time with them was a phenomenal feeling. After college I worked for the Indianapolis Juvenile Correctional Facility (Girl School) as a Youth Service Officer (YSO). I gained a lot of hands on experience at the Girl School and I was able to work in more depth with the youth. I worked with at least 35-40 troubled teenagers each day. I was their guidance counselor, teacher, disciplinary, and sometimes I felt like their parent. I enjoyed being able to talk with each individual and I learned how to communicate with each of them effectively. Through all these individual experiences I developed a strong desire to become a social worker so that I can help improve people’s lives by helping them cope and solve issues in their everyday lives. )Social work is committed to social justice. What is social justice? What experiences have shaped your interest in advancing social justice? In the future, how will you help advance social justice? Social justice is concerned with equality or equal justice, not just in the courts, but in all aspects of society. This concept demands that people have equal rights and opportunities and this includes everyone, from the poorest to the wealthiest. Social justice refers to a concept of a society that gives individuals and groups fair treatment and fair distribution of advantages, ssets, and benefits among all members of a society. On a positive note, one experience in particular that have shaped my interest in advancing social justice is the inauguration of the first African American President, President Barack Obama. This has had such a positive influence on the minority communities because it has allowed us to see how much things have changed. It has given individuals hope that may have never thought that there would be a Black President or a president outside of the ethnic background of Caucasian. In the future, I hope to be a part of a movement that advances social justice even more. I would like to be a part of something that helps our children in need, employs our workers in need, helps our disabled and heels are criminal justice system. I currently work for a job where I experience inequalities because of my job title or skin color. There are times where I feel that I am not valued as some of my other co-workers due to the difference of our job classification. There are situations that have occurred that I feel like I was misunderstood because of my skin color and some of the negative stereotypes that comes along with it. As a social worker, I would like to establish job confidence, meaning that I would like to implement a system within all jobs that allows all employees no matter of your race, class or gender that allows you maintain the confidence needed to perform your job duties without the ridicule or stereotypes from those of higher positions. 3)What is your perception or understanding of social work as a profession? Elaborate on how you understand social workers intervene with individuals, families, groups, organizations, communities, and political entities? Professional social workers are found in every facet of community life including schools, hospitals, mental health facilities, prisons, military and all other public and private agencies that serve individuals and families in need. Social workers assist individuals, groups or communities restore or enhance social functioning through creating living conditions favorable to their goal or need. Social workers are trained professionals that help people overcome some of life’s most difficult challenges such as poverty, discrimination, abuse, addiction, physical illness, educational issues, mental illness, disability, unemployment, etc. They accomplish this through counseling individuals, families and communities; teaching them how to cope with the stresses of everyday life. From a political standpoint, social workers spend time and money on campaigns that elect public officials that are committed to social work values. Sound public policies enable social workers to meet human needs, be fairly compensated and promote social justice. Overall I perceive social work as a â€Å"take action† profession. Often times, we as human beings complain and talk about what needs to be done but do not do anything beyond that. Social workers are hands on. They are not just talking about what â€Å"should† be done but they are doing something to better our communities. Social workers are about making a difference in society by helping others out that are in need for various reasons. If you are very sick and in need of assistance to perform normal, everyday functions, social workers can assist you in finding a home, affordable to you and your family so that you can have that need met. Social workers assist children that may have been a victim of abuse or witness of domestic violence by removing them from that destructive atmosphere into a much safer environment while providing counseling to aid in the healing process. They provide food, shelter and clothing for those that are down in their luck because of unemployment, disabilities or all other poverty related issues. There are a wide variety of activities that can be considered social work and professional social workers are employed in many different environments but they all possess one common goal and that is â€Å"helping people†. 4)The concept of cultural pluralism emphasizes respect for diversity of values, heritages, customs, and lifestyles. We are interested in your experiences with people from diverse populations. For each of the following diverse groups, describe how you have worked with each. If you have gaps in your exposure to diversity, what is your plan to broaden your effectiveness to work respectfully and effectively with each of these populations? a)Ethnicity (race, culture) – I have worked with many different ethnicities and cultures in several way. I have worked with different ethnic groups at work, school and everyday life. As a minority, I was raised to treat everyone how I would like to be treated so outside of their physical appearance I look at everyone as my equal. I have different ethnic backgrounds in family which does not seem to be uncommon at all in these days and times. I believe that different backgrounds and cultures is what make our world so beautiful and diverse. b)Spiritual tradition different from your own – Although I don’t understand all of the different spiritual traditions and backgrounds, I definitely have worked with different ones at one time or another. I have dated an individual with a different spiritual background than myself and I learned that although we may have worshiped in different ways; we worshiped for the same purpose. I know that this may not be true of all spiritual backgrounds but I feel that it is important to respect each person spiritual preference even if I don’t agree with their values. I currently work for a hospital and in our registration process we ask each patient if they have a certain spiritual preference that they would like us to note on their chart. We ask this question not to be judgmental but to provide that option if the patient wants to seek clergy while hospitalized. c)Age – I have worked with a variety of ages throughout the year. Currently I work with a wide variety of age groups. I work in a laboratory and there are both older and younger age groups. Our younger employees respect the older employees because we have learned a lot from their experiences. I, personally, have never been discriminated against because of my age, as far as I know, and it does not seem to be a major issue from my experiences. I have also worked over a lot of juveniles in a correctional facility setting. I found this job to be quite challenging at times because these individuals required a lot of attention and redirecting. However, the experience within itself was priceless. d)Disability – Working in a hospital setting has allowed me to encounter a lot of patients with several different disabilities. Watching these patients struggle with things that the average human being might take for granted is a mind-blowing experience within itself. Seeing and hearing these individuals talk about their disabilities has made me become more appreciative of the little things in life like walking, driving, talking, working, being able to dress and bath myself, etc. Although working with people with disabilities can be disheartening, it is also very rewarding because it makes you feel really good to be able to assist another person in need. e)Socio-Economic – I have worked with people with different socio-economic backgrounds or statuses because I have experienced different socio-economic statuses. Both of my parents came from family households containing at least 6 or more children and as a result neither one of my parents had much, economically, as a child. My parents got married and started a family at a young age so as a esult I was raised on a lower socio-economic status then some of my peers. Living in a time where new technologies are developed constantly and wealth and greed are at an all time high, I am constantly striving to achieve more. However, I know to achieve more wealth or higher socio-economic status one must lay a strong educational background foundation which is why I would like to further my education by achieving a M asters Degree. f)Sexual orientation – Sexual orientation is usually divided into 3 groups: Heterosexual, Homosexual, and Bisexual. We live in a time where all three groups are becoming more predominant, especially homosexual and bisexual groups. Regardless of my sexual preference I feel that it is important to respect individual’s decision and not to judge them by it. As a phlebotomist I have to draw all patients regardless of their sexual orientation. I do not treat homosexual’s any different than I treat heterosexual’s when taking precautions against exposures. Actually I was trained to treat all patients as if they had a communicable disease to lessen my risk of exposing myself to contaminants. I have also worked around individuals that outwardly discuss their sexual preferences and I don’t think that they should not discuss it if it is not considered the â€Å"norm†, however I feel that all sexual orientations should be able to express themselves as long as it’s considered appropriate conversation considering the environment. 5)When social workers are in a situation where they must choose between two relevant, but competing choices, and where each choice may have an undesirable consequence for the parties involved, this is called an ethical dilemma. Describe an ethical dilemma you have experienced. Discuss your decision-making process and factors which contributed to the ultimate outcome. Please protect confidentiality, and DO NOT reveal names of individuals or organizations. I worked for my previous job for more than 7 years as a phlebotomist and I gained a lot of training and insight through this experience. With the economy becoming so bad my employer was having to cut back so they had hiring and wage freezes. I was working without insurance because the hiring freeze would not allow me to change my status from PRN to full time so that I could receive benefits. Suddenly, the hospital that I was working for through my employer decided not to renew their contract with my company which had my department in fear of unemployment. The hospital decided to open up their own laboratory and hire their own staff. This had a great impact on my employer because it was a great financial loss for our company which meant more possible cut backs. I was forced to make a difficult decision because I had a lot of experience with the company I was employed for but I needed benefits and the hospital was offering full time status plus benefits. Due to the short notice my current employer was insuring us that if we left them to work for the hospital that we will not be allowed to return there for employment. Do I stay or do I go was the question I would ask myself over and over. What if things didn’t go well with this new laboratory? How long will the hiring and wage freeze last? After a few months of deliberating I finally chose to work for the hospital. I thought this would be a great opportunity for me and I would be able to receive the benefits that I desperately needed for myself and my child. As of now, I have not regretted this decision. Our laboratory is a success and I am currently receiving the health benefits that I was seeking. I make a lot more money than I did with my previous employer and I also receive bonuses, vacation time and holiday pay. This ethical dilemma turned out in my favor after all and I have no desire to return to my previous employer. 6)Social work is a profession that has considerable emotional demands on the practitioner. How do you handle stress and what coping skills do you anticipate using as a competent practitioner? I handle stress the best by remaining calm and focused so that I can think clearly and make good decisions. I like to reflect on what I think is causing the stress and figure out the best way possible to minimize that stressor. As a competent practitioner in the social work profession I plan to have stressful situations therefore I’m not surprised or caught off guard when they occur. I will remain calm and level-headed as much as possible so that I can provide what is necessary. Through my experience I have noticed that people react better to individuals that are calm, confident and in control. People feel a lot safer when they are in the hands of a profession that is in control of the situation and that knows how to remain strong but sensitive to whatever the circumstances may be. 7)Graduate school provides learning opportunities that require an investment of time and energy. Plan to spend an average of 36 hours per week on homework for a full-time load of four courses. In addition, three semesters of field practica require approximately 20-24 hours per week. Discuss why you are prepared to attend graduate school at this time in your life/career. Please describe plans that you are making to adjust your personal and professional life in order to successfully participate in: a)The coursework, class preparation and assignments. Academic pursuits require approximately 9 hours a week per class. b)Two separate field practica of approximately 20-24 hours per week for 3 semesters. These practica must be completed at practicum agencies during daytime hours; rarely do practicum sites offer night/evening/weekend hours. It has been 6 years since I graduated from college after completing my bachelors and I have now decided that I am ready to go back to college to receive a masters degree. Since relocating back to my hometown I have had trouble finding a job in my major, Criminal Justice, and would like to expand my knowledge by returning for a Masters Degree in Social Work (MSW). As a single mother of two children I plan on making a lot of adjustments in order to make this work out for me. I am currently working full-time, 40 hours or more a week, on dayshift so I don’t have to adjust my hours for this program but more or less the amount of hours so that I can focus and have time to complete my assignments. )My children are enrolled in school and daycare so I plan to do a lot of the homework during their school/daycare hours to prevent distractions. I also anticipate a lot of late hours of studying beginning after I lay my children down to sleep at night. My biggest goal is to prevent and form of procrastination from hibernating within myself. I want to stay on top things so that I am not cramming and falling behind in my classes. Organization is also an import ant goal during this endeavor. Remaining organized will prevent me from missing assignments, due dates and all other important factors that may apply. b)The most difficult challenge I am facing during this program will be the field practica of approximately 20-24 hours per week for 3 semesters. I am concerned that financial constraints may develop during this period of unpaid work. Therefore to prepare for this challenge I am currently saving as much money as possible while working full-time now. I want to be able to be focused on my practica and not financially stressed while trying to concentrate on my studies. I also plan on applying for financial aid so that I can receive assistance to help pay for my living expenses or room and board. I was in a similar situation when I did my internship for my bachelors program except for that required 40 hours a week of unpaid time. I successfully completed that task through the methods mentioned previously so I’m confident that everything will work out with this program. When I was a child my parents would always use this quote: â€Å"Where there is a will there is a way† and since I am very much willing I know that my faith will guide me the entire way.

#8220;Expository Essay Sample on Nature Based Cold Mountain by Charles Frazier #8220;

#8220;Expository Essay Sample on Nature Based Cold Mountain by Charles Frazier #8220; Nature plays a major role and has a profound impact on the lives of all organisms; it can be a friend or a foe. From the time a being comes into existence, it almost immediately, becomes aware of the necessary connection with the outside world. The creature begins by exploring all parts of the new surrounding, deciding how it maybe able to cope with the environment, making all the essential adaptations. As the life form grows, it becomes more and more dependent on nature, realizing how important the trees, grass, and even the sky really are. This dependency is also spiritual, one that comes from within, easily determining moods, emotions, actions, and sometimes proving to be an unlikely escape from reality or serving with unthinkable hardships. This intermingling bond, between being and nature, is almost inevitable in all beings. This union is the source of many struggles and conflicts that prove to be a test to the soul. This reliance, provided by nature, is nowhere else more evident then in writing. Authors take advantage of the daily struggles that are offered by setting to develop magnificent plots and create stunning suspense. This is especially so in the ageless love story, Cold Mountain by Charles Frazier, which describes the adversities that an outlaw soldier faces on his journey home to the unreachable mountain, where he hopes his love will be waiting. The fictional setting of the ferocious forest calls for developed characters that have courage, endurance, and a deep down sense of fright. The characters conflict and ally with natural forces in their daily struggles with life. Inman, one of the main characters in the novel, has a unique bond with nature, as he battles with it and then uses it as an internal remedy. He grows dependant on it, as both a mental getaway and a source of survival. In the beginning of the novel, Inman, from the confines of the hospital, looks out the window of his room and drifts into a mental ecstasy. For him, nature is an escape from the hospital environment and the pain of his wounds. He flashes back to his childhood. Inman remembers an incident that occurred when he was a schoolboy, and he threw his hat out of the window of the classroom. He went to retrieve it, running away from the school, and fleeing from all his troubles. In his mind, Inman longs to run away from the cruel world full of blood, killing, and misery. He fantasies about Cold Mountain and his life before the beginning of the war. Mentally, Inman establishes his own survival mechanism, a way to drift away from the images of death that are instilled in his mind. These visions cause him to have a great desire to break away, even at the cost of becoming a fugitive and, ultimately this drives him to find his way home. Inman’s fantasies could not have prepared him for the grueling journey that he encounters; he has immense struggles with nature. Numerous times, he finds himself at death’s door, but because of his mental will, he perseveres. He stumbles upon nature’s cruelty, with harsh weather, dangerous animals, and poisonous plants. Proving to be a major set back to his expedition, Inman overcomes treacherous rainstorms and bitter blizzards. He has no choice but to continue through whatever nature throws at him. While walking miles upon miles under the nightly sky, Inman is greeted the mysterious hoot of owls and crows that fly over his head. Even though these gloomy animals do not pose an immediate danger, they do create an eerie effect that depresses the deserter. Inman must learn to protect himself from the much more threatening animals that roam the landscape. On one occasion, Inman, for his own safety, is forced to drive an attacking mother bear off a cliff, and, with mu ch discontent, shoot her orphaned cub, which would otherwise not survive. To add to Inman’s own wounds, the run away soldier travels through unknown paths that are infested with poison ivy. The ivy injects more throbbing pain into its already injured victim. In terms of survival, nature is fighting against Inman. He must fend for himself, not only against the Home Guards, but also against the brutality of daily life in his surroundings. This leaves him weary and warn out, which, in turn, brings down his conviction. As nature wages war on Inman, it also supplies him with many necessities. The lush forest offers protection from enemies, provides him with shelter, and many times furnishes him food. Because of the large territory of the woodlands, Inman can, easily, keep himself hidden by taking unknown paths and hiding the bushes. The forest proves to be the safest place that Inman could be in; every time he travels into town to gather more supplies, he finds himself in danger. Inman has many close encounters with the town folk who try to kill him or capture him. He is also able to find caves and rest under the trees, which give him much needed shelter and a limited opportunity to rest from a countless days of walking. Inman quickly learns how to use the forest for his survival, hunting small animals. He soon finds himself connected with the forest in everyway possible, relying on it to stay alive, becoming a part of it, much like the small animals that he hunts. In his journey home, the forest eventually becomes his only source of his spiritual feelings. As Inman travels west, he begins to feel liberate from the war, attempting to let loose his horrid memories of blood. With every step, he is able, in his mind, to come closer to his goal, freedom. Therefore, when he is captured by the Home Guards and is forced to travel east, he feels like his life is ending, like he is traveling back in time. When Inman is shot, buried, and left for dead, he becomes one with the ground and his peaceful surroundings. Later, when the wild hogs uncover his body, he is brought back into the outside world, and reminded of the horror that exists. Inman also searches nature for a spiritual connection that would help him find meaning in his life. The dim landscape represents the suffering within his soul. The loneliness of the terrain symbolizes Inman’s feelings within himself. Inman identifies and envies the crow, a symbol that remains constant and establishes a relationship with all of the characters throughout the novel. He is jealous of this animal’s independence and unconformity to the world that mankind has established. Inman, in a way, also resents bird’s cunning and sneaky ways, as it is able to acquire everything it desires. Moreover, when Inman encounters a woman in the woods and seeks shelter at her camp, he discovers her connection and dependency on all that is around her. He finds fascinating the fact that she lives as a hermit, oblivious to the outside world. Inman soon concludes that be could not be so isolated from the exterior. Inman is not the only character in the novel that establishes a connection on many levels with nature. Like Inman, Ada uses nature as an antidote to her problems. She is a cultured young lady who is looking for a sense of direction after the death of her father, whom she had depended on all her life. She has absolutely no skills to revive her dying farm to provide her with a steady income. In the beginning of the novel, she takes in her surroundings much like a small child. Ada finds comfort in the trees and bushes that invite her to evade from the outside world. Therefore, she often buries herself in the shrubbery, falling asleep in this safety blanket. Other times, she sits under the peach tree, recollecting her time with Inman, her true love. Sitting on the front porch, Ada’s mind escapes into a book or into memories of her father. In nature, she does not seem to realize or even care to realize her problems. Ada’s prayers are answered and a miracle comes in the form of a girl named Ruby. She is a self- raised orphan who is looking for affection from a troubled childhood. Her approach to nature is more out of necessity than any other means. Because Ruby, from the time she was able to walk, has been dependent on the outside for survival; she is not able to establish a spiritual connection with the landscape. She is aware of the benefits and dangers of the greenery and therefore is able to help revive the failing farm and help Ada get back on her feet. Their meeting and relationship was truly a blessing to both Ada and Ruby. From each other, the both learn more than they could have ever bargained for, filling in the gap between practical and spiritual knowledge. Ruby teaches Ada how to work hard and the details of the terrain. She shows her that a little sweat can have great rewards, not only physically but also mentally. She realizes that she feels better about herself because she has interacted with nature in a way that she never has before. Ada offers Ruby something that Ruby has never had before, love. Ada presents her with a connection through books and shows Ruby how to see the world in a different light. She gives her affection and Ruby begins to have a strong spiritual bond with that is around her. Ada assures Ruby that it is all right to dream and to build castles in the sky. Together, each one fills each other’s void and both become much more complete. The bond between man and nature is expected, as both are interlinked with each other. It can provide great mental relief from daily tribulations and anguish. Other times, it can be the greatest adversary that man has to deal with. This bond is necessary for both existence and sanity. Nature determines many aspects of one’s life, even ones of life and death. The conflicts that the environment provides enable man to become stronger and he triumphs or fails at daily struggles.

THEATRE CH Essay

THEATRE CH Essay THEATRE CH Essay Theatre is a form of art that places actors before a group of people in an act of engagement and discovery about life Theatrical performances have taken place for thousands of years and in all world cultures with few exceptions. The great societies of Europe, China and India first nurtured theatre as a means of gathering citizens together to celebrate civic accomplishments, warn of personal errors, or ridicule society’s fools. Because of that, ancient civilizations in the East and West created dramatic art and stage traditions lasting centuries. Immediacy and presence have set theatrical art apart from other forms of art. Actors present themselves to their audience in a story involving intensely personal aspects of human behavior. Theatre has been defined as a way of seeing men and women in action, observing what they do and why, and the results of their actions. It can be said that theatre is an immediate way of experiencing what it means to be human. Thornton Wilder’s, The Match Maker is an example of how theatre engages actors in a very human story about true love. In his play it shows the course of true love failing to run smoothly because their elders did not approve but went over their heads and saw each other anyway. Theatres living quality- it’s immediacy, aliveness, spaces and spectators. Theatre is different from T.V, films, etc. is the live interaction of the physical presence audience and actors. The Lion King, The Wicked, and The Addams Family are all examples of diversion from serious events like civil unrest and unfolding wars. A theatrical event is restricted to a fixed number of seats in a single building. In New York or London playhouses seat approximately 700-2,000 people nightly. In contrast to the interactivity of digital media, theatre engages us in an active and kinetic physical construction of behavior and meaning. Theatre cannot be replicated in another medium, once the performance ends it is gone forever. What’s unique and disheartening is that theatre is being lost to future generations. Theatre’s living quality on both sides of the â€Å"footlights† sets it apart from its popular mass media competitors. Theatre parallels life- representing our humanness in an imitation of human truths and realities. Theatre is â€Å"alive† as actors tell a story in immediate communion with its audience. Film and theatre are equally convincing in their story telling powers, but their modes of presentation are vastly different. 6 ESSENTIAL PARALLELS: Actors - Humanity Simulation - Reality Rehearsal - Discovery Improvisation - Spontaneity Stage - World Audiences - Society At all times in theatre there is doubleness. The actors are human beings representing the playwright’s imaginative expression of our humanity and the human condition; the stage is a platform that convinces us it’s another world. Theatre’s doubleness- art mirroring life, and life mirroring art- is another special quality of this complex art. Doubleness reflects a sense of life lived on stage during a theatrical experience. The audience experiences the actor both as actor- the living presence of another being- and fictional character. The Elizabethan idea of the stage as a mirror, related as it is to the act of seeing, can help understand the dynamics of theatre and its aesthetics. As reflected in the mirror, our humanity has shape, color, form, attitude and emotion; it is even capable of movement within the limits of the mirror’s frame. It is both a stage world and an illusion of a real world. Theatre is life’s double, it is a selected reflection organized into stories and fictions about events and people to tell us something about our humanity. Theatre creates illusion, as we watch, that we are sharing an experience with others for the first time. In theatre we both believe in what is happening before us (â€Å"suspend our disbelief,† as the poet Coleridge said) and disbelieve in the stage-world before us. The word

The Best IB English Study Guide and Notes for SL

The Best IB English Study Guide and Notes for SL/HL SAT / ACT Prep Online Guides and Tips Are you taking IB English and need some help with your studying? No need to reread all the books and poems you covered in class! This study guide is for IB English A students (students in IB English A: literature SL/HL, IB English A: language and literature SL/HL, or IB English literature and performance SL) who are looking for additional guidance on writing their commentaries or essays. I've compiled this IB English study guide using the best free materials available for this class. Use it to supplement your classwork and help you prepare for exams throughout the school year. What’s Tested on the IB English Exams? The IB English courses are unique from other IB classes in that they don't have a very rigid curriculum with exact topics to cover. Instead, your class (or most likely your teacher) is given the freedom to choose what works (from a list of prescribed authors and a list of prescribed literature in translation from IBO) to teach. The exams reflect that freedom. On the exam for all English A courses, you’re asked to write an essay (or essays) that incorporates examples from the novels you read. You’re also asked to interpret text (typically poetry, though sometimes an excerpt from a book) that you read for the first time the day of the exam. The exact number of questions varies by the course, but the types of questions asked on each all fall into the two categories listed above. What’s Offered in This Guide? In this guide, I have compiled materials to help teach you how to interpret poetry and how to structure your essay/commentary. I've also provided notes on several books typically taught in IB English SL/HL. This should be all of the material you need to study for your IB exam and to study for your in-class exams. How to Interpret Poetry Guides Many people struggle the most with the poetry material, and if you're one of those people,we have some resources specifically for making poetry questions easier. Here is afull explanation of how to interpret poetry for the IB examwith term definitions, descriptions of types of poems, and examples.This is another great resource withpoetry terms defined on â€Å"flashcards†, and you can test yourself on the site by clicking "play". How to Write Your Essay Guide If you're not sure how to write your essay, here's a guide towhat you essay should look like for the IB English SL/HL papers.This guide gives advice on how you should structure your essay and what you should include in it. It also contains a few sample questions so you can get a better idea of the types of prompts you can expect to see. IB English Book Notes Based on the list of prescribed authors and literaturefrom IBO, I picked some of the most popular books to teach and provided links to notes on those works. What's important to remember from these books is key moments, themes, motifs, and symbols, so you can discuss them on your in-class tests and the IB papers. Agamemnon Anna Karenina Antigone Crime and Punishment Death of a Salesman A Doll's House Don Quixote Dr. Zhivago Hamlet Heart of Darkness Jane Eyre King Lear Love in the Time of Cholera Macbeth One Day in the Life of Ivan Denisovich Romeo Juliet Sense and Sensibility The Stranger The Sun Also Rises Waiting for Godot The Best Study Practices for IB English Hopefully, this guide will be an asset to you throughout the school year for in-class quizzes as well as at the end of the year for the IB exam. Taking practice tests is also important, and you should also look at our other article for access to FREE IB English past papersto help you familiarize yourself with the types of questions asked by the IBO (and I’m sure your teacher will ask similar questions on your quizzes). Make sure you're reading all of the novels and poetry assigned to you in class, and take detailed notes on them. This will help you remember key themes and plot points so you don't find yourself needing to reread a pile of books right before the exam. Finally, keep up with the material you learn in class,and don't fall behind.Reading several novels the week before the IB exam won’t be much help. You need to have time and let the material sink in over the course of the class, so you’re able to remember it easily on the day of the IB exam. What’s Next? Want some morestudy materials for IB English?Our guide to IB English past papers has links to every free and official past IB English paper available! Are you hoping to squeeze in some extra IB classes? Learn about the IB courses offered onlineby reading our guide. Not sure where you want to go to college? Check out our guide to finding your target school.Also, figure out your target SAT score or target ACT score. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

The difference in speech between male and females-is there a Essay

The difference in speech between male and females-is there a difference in speech between men and women - Essay Example We usually adore the other regions or culture of country for instance we usually say that â€Å"I adore the Irish or an Italian accent† but in essence we cannot appreciate the culture of a country without being aware of their language. Prior to coming to the theories and models related to sociolinguistics, the meaning and definition of sociolinguistic must be cleared. As explained by its name, Sociolinguistic refers to the connection between society and language. The way we practice the linguistics in wide variety of situations, all is covered under the area of sociolinguistics. It includes the way men and women speak to each other as well as the study of broad range of dialects across a particular area. Sociolinguistic also reveals the humorous facts of the speech of human and the way by which language describes the gender, age, social class and background of the speaker. Sociolinguistics provide a great deal of learning in order improve the way one speaks and interacts with each other. Generally, in our society, those people who possess good communication skills and are very polite and profound while conversing are considered as respectful, sensible, mature and well-mannered (Explore Linguistics, 1997). The importance of language and symbols used in a specified community usually differs from other for instance some symbols or words which are acceptable in one country might be considered as abusive and offensive in another country. Sociolinguistics keeps into consideration the relevant symbols and words for each community. The core purpose of sociolinguistics is to study how the varieties of languages differentiate between groups on the basis of certain social variable including status, ethnicity, gender, religion, age, level of education etc. Moreover, it studies that how adherence and creation to the linguistics rules tend to categorize

Online Business of Vibe T-shirt Would Be Remunerative and Profitable Essay

Online Business of Vibe T-shirt Would Be Remunerative and Profitable - Essay Example The business of online T-shirts by the brand name of Vibes has been set up with an appropriate forecast according to the plan. The Vibe T-shirts would be sold through the online website of the company. The customers would be able to purchase the T-shirts with visiting the physical store and taking advantage of virtual shopping mode. There are various payment options for the customer as they offered credits for 30 days and 60 days for online purchase. The online marketing and selling of T-shirts of Vibe brand are considered to be highly competitive as e-commerce has emerged to be a recent trend with various companies investing in an online commodity business. The detailed forecast of the business in terms of the initial capital available, cash budget, the forecast of the income statement and financial position of the business has been given below.   The business has paid due consideration in pricing the Vibe T-shirts so that it is affordable to a wide range of customers. The pricing strategy of Vibe T-shirts has been designed in order to meet the mission and vision of the business which is to connect to people of different cultures all over the globe. Vibe T-shirts business envisages emerging as the most desired T-shirt brand through the virtual model of e-commerce. The pricing has also been fixed taking into consideration the expenses incurred for procuring the raw materials, wages, general selling and administrative costs. The price of each Vibe T-shirt has been fixed at 25-pound sterling which is expected to drive in the forecasted revenue and the profits to reach the break-even point within a short period of time.  The cash budget for the business of Vibe T-shirt has been computed as given in the excel calculations. The cash budget has provided an indication of the amount of cash deficit or surplus that would occur from the online selling of Vibe T-shirt.  

Assignment 2 Essay Example | Topics and Well Written Essays - 3000 words

Assignment 2 - Essay Example Leaders set a way for the all; they help us visualize ahead or we might achieve; they encourage us and inspire us. Without leadership a group of human beings quickly deteriorate into disagreements and conflict. Leadership takes us to the same direction and attach our efforts jointly. Leadership is the skill to get other people to do something worth and that they might not otherwise do. It’s stimulating people toward an end (Chen 2006). In the 1980s Harley-Davidson lost his job due to forces from his stiff competitors. Rich Teerlink, the company’s leader, was able to set aside the firm financially, but with the pressure off, the challenge of continuing to improve became more and more intimidating. He made a different company, one that focused on bottom up by employees rather than from the top down by managers. This was considered to be part of skilful entrepreneurial leadership. The role of leadership and related skills in business is beyond doubt. Giant leaders create g reat businesses and opportunities. Average leaders create average businesses (House 1977). The two essential functions in business are diverse and include leadership and management aspects. Leadership include individuals involved with balancing varying interests among managers, employees, customers, consultants and other business stakeholders. Management as related to leadership is commonly defined as the organization and coordination of various economic resources in a business. While leaders can be taken as managers, managers may not necessarily be leaders (Jago 1982). Leaders often have specific character traits that give their knowledge and skills more to directing an institution than managing company’s resources. Organizational leadership if focused in the business owner or directors of a company. Many owners are seen as leaders or initiators because they start new businesses based on an idea or vision which they might leave for the directors to implement. Business owners are responsible for handling diverse aspects of creating the new business inventions, regardless of how many difficult situations arise. Organizational leaders may respond to various negative business occurrences based on their core personality traits and try to implement measures for changing such situations. According to my own opinion, leadership traits should include enthusiasm, conscientiousness, boldness, self-assurance and competitiveness among other minor traits. These characteristics promote individuals ideal business skills for accomplishing tasks and inspiring people to work with the leader during tough situations (Krishnan 2004). Different studies have considered specific organizational leadership traits to include intuitiveness, maturity, team orientation, charisma and empathy among different authors. These may relate to the organizational framework of the business in which the leader works. In many organizations, business owners and leaders usually develop a mission o r value statement for the organization. This may includes information that will promote the sharing of information, knowledge and methods to individuals working in the business. Organizational leadership often recruits stakeholder and other junior leaders to help the leader fulfil his vision. They also delegate non-essential tasks to lower-level employees. This helps

International Security in an Era of Globalization Essay

International Security in an Era of Globalization - Essay Example A critique of women’s engagement in international security has often put international security as a man’s domain. Laura Sjoberg in her book, Gender and International Security, published in 2010 looks at international security from the perspective of gender and demonstrates the critical role played by them in the global crisis pertaining to security (p. 2). An important consideration presented in the book, relating to war and military, explains that in democratic governments, the citizens have the power to control the military. It goes on to explain how civilians may not claim innocence at times of war because deliberately avoiding or ignoring facts do not make them innocent (Sjoberg 2010, p. 17). And this goes for all civilians and non-combatants including women. Democracy implies power to the people therefore while war times require certain operational secrecy, it is unhealthy to keep the citizens uninformed about important developments, an act which goes against the purpose of democracy. In most occasions, the military kills because they are present for the security of the common masses. Sjoberg proposes the idea of civilian army which is represented by the civilian population including women and other eligible candidates however she also points out how many eligible candidates find a way to get away from giving service. The most ov er-represented female population is the African American one which comprises about forty percent of the US Army’s enlisted women. Wars have indeed been an important security issue for the past few decades and terrorism has emerged as a political catchphrase used to justify preemption (Sjoberg 2010, p. 20). In order to understand terrorism, it is important to consider that it is not a new phenomenon and is common in various countries including Ireland, England, Philippines, and so on. Moreover, the random killing of civilians in wars is no more horrendous an act than terrorism. In fact, both may involve the killing of

Moonshine and it's effect on the U.S. economy Term Paper

Moonshine and it's effect on the U.S. economy - Term Paper Example However, this prompted the rise of illegitimate businesses that came in the form of moonshiners, and organized crime. The crime came in the form of criminals willing to transport and distribute alcohol for capital. It was known as moonshining since the brewing of alcohol was done in the night. This paper will review the effect moonshining had on the U.S. economy, and the decline of the business after the repealing of the laws of prohibition. The disruption of normal activities in the local breweries and taverns made it exceedingly difficult for the residents to make a living (Miller 35). The sale of alcoholic beverages that had a percentage of more than 2.5% was illegal. This meant that all the activities being carried out were illegal. This was as the amendment dictated. What this disruption in business created was an economic, and social problem that affected the economy, and people of the nation respectively. In the economy, there was the disruption of the tax revenue. This was the tax revenue that was to be collected through legitimate sales of alcohol and other alcoholic beverages. This caused the economy to fall since the number of companies conducting business went down. This loss meant that the government had to look for alternative sources of revenue, other than that brought in from the brewing companies. This move presented a problem since other local traders suffered the brunt of this law (Caraway 35). The tax increment placed on their goods and services made it hard for them to stay in business for long, and still make profits. The rise in illegitimate business transactions made it hard for tax to be collected as it should. Organized crime came into existence since there needed to be importation and distribution of illegal alcohol. The law of prohibition prevented the sale of alcohol. However, it did not prevent the prevailing rate of illegitimate businesses that would follow

Marketing Strategy for Products Essay Example | Topics and Well Written Essays - 1250 words

Marketing Strategy for Products - Essay Example The success of a product cannot be achieved without creating a brand name for the product. There are various strategies used for brand marketing such as competitive analysis and positioning. While taking into consideration the types of strategies to implement on branding, it is important to consider how the products fit in the target market as well as the organization’s objectives. This report will analyze the major strategies used in market planning by the Johnson's & Johnson's Company in branding their J&J baby powder. The report discuses major product characteristics such as color, size, shape and materials used in the manufacture. The report also explains the strategies used in branding such as position as well as how the product fits in the business market and the organizations objectives. Introduction J&J baby powder is designed to keep the skin dry, soft and smooth. Powder has been used for generations. The main users of baby powder are mothers. However, the company is also targeting at other adults who are not mothers. First of all, let's consider mothers as main buyers category. The J&J baby powder will keep the skin of their babies soft. The use of it will ensure that the baby is as comfortable as possible thereby keeping the baby calm. The delicate perfumes of chamomile and lavender will make the use of J&J baby powder more exciting and enjoyable. The use of chamomile and lavender in J&J baby powder is designed to help the reduction of friction in the skin and the clothes such as nappies and pampers. By eliminating friction the baby will be free from nappy rashes thereby keeping the baby’s skin soft and smooth. Now let's pay attention to the category of adult consumers who buy the product for themselves. The J&J baby powder has been designed for a wide variety of consumers including people affected by allergies. Special care has been put into consideration in choosing the ingredients in order to attend to the special needs of people aff ected by certain perfumes. The J&J baby powder is also designed to care for the skin by absorbing excess skin moisture. This product is mild and gentle so as to sooth cracked and sore skin and restore the injured skin to its normal texture. Besides, the J&J baby powder is designed to be used by adults in reduction of friction from wearing tight trousers and blouses, as well as sweat reduction. It can be applied in the face to control sweat; it can act as a deodorant to control smelly armpits. The J&J baby powder is effective in absorbing moisture and will absorb sweat in the face and armpits leaving the skin dry and soft. The product is suitable for applying in between fingers to reduce and eliminate finger warts too. Main characteristics of the J&J baby powder According to Juran, M.J. and De Fao (2010), the main characteristics of a product include color, size, material, shape and benefits. The baby powder comes in 500 grams, 200 grams and 100 grams potions packed in sophisticated pink, white and blue plastic bottles. The shape of the container will be that of a bottle neck. The bottle will be fitted with a cap that will have small holes or pouring or sprinkling the powder. The cap will have been well designed such that it is able to be capped and closed tightly. Even if the baby plays with the bottle the whole day no powder will be spilled. The J&J baby powder is designed to care for the young ones in every respect. The colors of the baby powder containers are light in

Moonshine and it's effect on the U.S. economy Term Paper

Moonshine and it's effect on the U.S. economy - Term Paper Example However, this prompted the rise of illegitimate businesses that came in the form of moonshiners, and organized crime. The crime came in the form of criminals willing to transport and distribute alcohol for capital. It was known as moonshining since the brewing of alcohol was done in the night. This paper will review the effect moonshining had on the U.S. economy, and the decline of the business after the repealing of the laws of prohibition. The disruption of normal activities in the local breweries and taverns made it exceedingly difficult for the residents to make a living (Miller 35). The sale of alcoholic beverages that had a percentage of more than 2.5% was illegal. This meant that all the activities being carried out were illegal. This was as the amendment dictated. What this disruption in business created was an economic, and social problem that affected the economy, and people of the nation respectively. In the economy, there was the disruption of the tax revenue. This was the tax revenue that was to be collected through legitimate sales of alcohol and other alcoholic beverages. This caused the economy to fall since the number of companies conducting business went down. This loss meant that the government had to look for alternative sources of revenue, other than that brought in from the brewing companies. This move presented a problem since other local traders suffered the brunt of this law (Caraway 35). The tax increment placed on their goods and services made it hard for them to stay in business for long, and still make profits. The rise in illegitimate business transactions made it hard for tax to be collected as it should. Organized crime came into existence since there needed to be importation and distribution of illegal alcohol. The law of prohibition prevented the sale of alcohol. However, it did not prevent the prevailing rate of illegitimate businesses that would follow

BUSCOM wk2 Essay Example | Topics and Well Written Essays - 750 words

BUSCOM wk2 - Essay Example Most importantly, in a highly diverse society in the current era of rapid globalization and advancing technology, effective communication becomes the major enabling element of promoting cross cultural understanding and resolving conflicts amicably. Hence, within the wider scope of human interaction, the various modes of verbal and non-verbal communication facilitate development of mutually beneficial bonds. The demonstrative or non-verbal communication especially, becomes highly pertinent as it can create misunderstanding or resolve differences between two people to forge long lasting association. The non-verbal formats of communication are very important elements that send critical message to speaker as well as to the listener. Sender and receiver both are keys to demonstrative communication. These messages are sent through body language vis-a-vis gestures, behavior, tone of voice that is used in conversation, physical appearance and dress code etc. They are important elements to di sseminate essential information like sincerity, consciousness, confidence and integrity of the individuals (Guirdham, 2002). Facial expressions strongly send messages of personal emotions. They reflect positive or negative sentiments of the sender or receiver when messages are sent or acknowledged. Different meanings are attached to myriad facial expressions. A smile shows happy demeanor while grimace shows distaste. These can also carry different message to different cultures. Negative expressions tend to spoil relations and create animosity. Grin is another facial expression with ambiguous message that may convey happy state, interest or even reflect arrogance. But mostly, smile expresses positive feeling as a result of finding something funny in the communicated message. It is therefore construed as positive communication. I try not to grimace even when something does not please me as it might adversely impact social or professional relationship. Indeed, facial expressions are cr itical factors that carry often carry different messages in different cultures. In Arabic culture, too much smiling reflects shallowness. Body language is vital means of expressing moods and attitude of individuals. Slouched posture or fidgeting often indicates discomfort while upright position shows confidence. Eye contact reveals that person would be honest in his communication and indicates confidence on his knowledge of the subject which he/she believes can be clearly communicated. On the other hand, if an individual is either looking down or focusing elsewhere, he is either lacking in confidence or he has not been honest. As such, his verbal communication would be less effective and would not promote trust. Listening intently is also very crucial aspect of no-verbal communication that helps develop mutual trust and confidence. In professional arena, it serves as important tool for reassuring colleagues and team mates or subordinates that their view points are being listened to. In an office, listening intently to the problems of others helps to sort it out early and facilitates in creating an environment of shared learning and mutual respect. Another very significant format of demonstrative communication is the tone of the voice while exchanging messages or information. The tone of the individual is powerful tool that is able to send strong positive or negative emotions. When one is

International Trade Essay Example for Free

International Trade Essay Abstract One of the most confusing intolerance times is that free trade discussions are unlimited while free trade itself is growing and growing. For more than a while the government attempted to a global agreement to â€Å"lower trade barriers that have gone nowhere.† (Naim, 2007) The very last time trade was discussed they had reason to celebrate was in the late 1900’s this was when â€Å"125 nations agreed to a significant drop in trade barriers and the creation of new institution charged with supervising and liberalizing international trade, the World Trade Organization. † (Naim, 2007) â€Å"Keep in mind that, despite all the misgivings about international trade, the fact remains that countries share of economic activity related to exports is growing very fast, 1.5 faster than those with more stagnant exports.† (Naim, 2007) People know that economic growth alone may not be the right thing to help poverty; people must learn that without some kind of growth, all the efforts made will fall short. As trade grows the need for better rules is needed. International Trade The purpose of this paper is to address and discuss international trade. potential gains, the different types, the aspects and the impact of international trade. An international trade begins with what countries can do to survive the economics toughest times that must have some kind of trade. â€Å"Trading will give consumers and other countries the chance to be exposed to goods and services and not available in their countries. Almost every kind of product can be found on the international market: food, clothes, spare parts, oil, jewelry, wine, stocks, currencies, and water. Services are also traded: tourism, banking, consulting, and transportation.† (Investopedia, 2012) There are rewarding opportunities in the field of international trade intermediation, but new entrants need to be apprised of industry challenges. (Perry, 1992) International trade is â€Å"the exchange of goods and services along international borders. This trade allows for greater competition and more competitive pricing in the market. The competition results in more affordable products for the consumer.† (business dictionary, 2013) International trade also known as foreign trade has maintained since the dawn of time. Trading goods which are transported on the backs of tradesmen across tribal boundaries, and bartered and sold among neighboring, and, hopefully, accommodating tribesman. (wisegeek, 2013) Even though international trade rose national gross domestic product by providing vastly expanded economic opportunity. International trade is most commonly recognized in the exchange of goods or products. However, trading services, such as expertise in a particular field, or the ability to facilitate the trade of goods, is another common form of foreign trade. â€Å"There are many potential gains from international trade that benefit the businesses and countries that engage in trade around the world. International trade creates new markets for domestically produced products, and it often results in the introduction of new products into domestic markets. Different countries have access to different resources and are, therefore, able to produce some products more cheaply and efficiently than others. One of the major gains from international trade is that some products that would be expensive to product domestically can be imported at a much lower cost. Though there are many gains from international trade, disadvantages also exist such as the high initial costs of entering a new foreign market and the necessity of dealing with strict international trade laws.† (wisegeek, 2013) International trade is simply the exchange of services and goods across various geographical borders. The types of international trade include inter-firm trade and intra-industry trade. Both types of international trade involve the importation of goods and service. There is a difference in the methods and range in which the various trades are applied. â€Å"One type of trade included in types of international trade is intra-industry trade in which importers import goods that are similar to those produced in the country. An example of this type of sale can be seen in the importation of automobiles.† (wisegeek, 2013) In intra-firm trade, the international trade is confined to various arms or supplementary of a multi-national corporation. â€Å"Inter-firm trade occurs between different types of companies that produce different types of goods. This type of trade may be seen in case of a supplier of raw materials and a company that is importing the raw materials, which is bases in another country.† (wisegeek, 2013) â€Å"Inter-industry trade refers to the method of trade whereby parties from two countries exchange goods that are not manufactured in either country. Sometimes the reasons why the countries are not able to manufacture the items may include a lack of technical ability to produce the item or lack of raw materials. Even though it is mainly material items in inter-industry trade that are included in types of international trade, intangible items like skills and services are also involved.†(wisegeek, 2013) â€Å"International trade is conducted by businesses that are efficient enough to be competitive on the international market. Businesses in different countries tend to specialize in different sections; for example, industrialized countries may have companies that specialize in high-tech manufacturing or financial services, while developing countries may export mainly agricultural products. Governments impose tariffs or quotas to protect some domestic industries from foreign imports, and these are a barrier to international trade. Trading internationally has been facilitated by international agreements and organizations such as the World Trade Organization (WTO). Negotiations have led to reductions in tariffs and quotas that had been a brake on international trade. Although international agreements are often hard to reach, negotiations in the WTO ensure that international trade issues are thoroughly considered.† (wisegeek, 2013) â€Å"International trade disputes may be resolved more easily as a result of the introduction of mechanisms for dispute resolution through agencies such as the United Nations Commission on International Trade Law (UNCITRAL). Countries have facilitated international trade for businesses by signing bilateral investment protection agreements that make certain guarantees for investors and provide for dispute resolution.† (wisegeek, 2013) International trade is a trade that rises above international borders. This is in direct contrast to domestic trade which is the trade that occurs within a territory or local market. International trade has been made possible by advances in technology that make it easier to communicate and coordinate the transfer of goods and services across territories. The impact of international trade can be seen in various areas including the economy, jobs, outsourcing and unfair labor practices. â€Å"One impact of international trade is its effect on the economy of the nation’s engaging in the trade. This effect is felt by both less developed and more developed nations. Most developed countries benefit by purchasing raw materials and finished products from less developed countries. Less developed countries gain by getting much needed financial resources from the trade. For instance, some developing countries in Africa and the Middle East have some natural resources like crude oil, metals and precious stones that they can sell to other countries are dependent on the financial resources. Another of International trade is its effect on jobs in the more developed countries. Most companies engage in outsourcing, which is a direct outcome of international trade.† The particular impact of international trade leads to the fears that some dishonest business associates might employ cheap labor in a manner that is detrimental to the workers from poor countries. Some concerns also arise about the potential of using underage labor in the manufacturing sector, especially the apparel and toy-making sectors. This is an undesirable impact of international trade. In conclusion, international trade affects the entire American economy. The early industrial years of American economy was based entirely on the exporting goods to other countries and these exports created the revenue to sustain the country. I addressed and discussed international trade, potential gains, the different types, the aspects, and the impact of international trade. What can international trade which begins with what countries can do to survive the economics toughest times that must have some kind of trade. Trading will give consumers and other countries the chance to be exposed to goods and service and sometimes not available for other countries. References Business Dictionary, 2013. International Trade. Retrieved February 11, 2013 from http://www.businessdictionary.com/definition/international-trade.html. Wise Geek, (2013). International trade. Retrieved February 11, 2013 from www.wisegeek.com/what-are-different-aspects-of-international-trade.htm. Wise Geek, (2013). What are the different types of International trade. Retrieved February 11, 2013 from www.wisegeek.com/what-are-the-different-types-of-interentional-trade.htm Wise Geek, (2013). What are the different types of international trade. Retrieved February 12, 2013 from www.wisegeek.com/what-is-international-trade.htm. Wise Geek, (2013). What is the impact of international trade. Retrieved February 13, 2013 from www.wisegeek.com/what-is-the-impact-of-international-trade.htm. Wise Geek, (2013). What are the potential gains from international trade. Retrieved February 13, 2013 from www.wisegeek.com/what-are-the-potential-gains-from-international-trade.htm. Investopedia, 2012. What is International Trade? Retrieved February 11, 2013 from http://www.investopedia.com/articles/03/112503.asp#axzz2JgEj1WG4 Investopedia, 2012. What is International Trade? Retrieved February 11, 2013 from http://www.investopedia.com/articles/03/11503.asp#axzz2Kzwjb5ne Perry, A.C. (1992). US international trade intermediaries: A field study investigation. International Marketing Review, 9(2), 7-7. Retrieved February 16, 2013 from http://search.proquest.com/docview/224308899?accountid=41759. Naim, M. (2007). The free-trade paradox. Foreign Policy, (162), 96-96, 95. Retrieved February 12, 2013 from http://search.proquest.com/pqrl/printviewfile?accountid=41759

Roles and Activities of a Manager- Comparison of Theories

Roles and Activities of a Manager- Comparison of Theories Hayley Work    The main roles and activities of a manager are: Managers should run an organisation by organising structures, people and finances. Peter Drucker identified five activities of a manager, these are; Setting objectives- Robin Fraser is responsible for all production and quality assurance he aims to make processes less labour intensive and more automated. In order to achieve this, he has secured a investment from the bank and plans to use these funds to increase automation.[1] Organising- Hazim Khan analyses sales trends of different products and after assessing customer feedback in order to make sure that the company keeps with the changing market. Hazim is in charge of a team of chefs who develop new products and recipes.[2] Motivating and communicating- Hazim also demonstrates this activity, he allows his team of chefs to work independently on their ideas but regularly meets with them to discuss any problems and ideas.[3] Measuring- Laura Bolton is focused on the companys finances and keeps an eye on the cash flow of the business. [4] Developing- Kathryn Hannah encourages staff to undertake training in order the ensure that staff have all the skills that the business requires.[5] Henry Mintzberg identified ten management roles which are then divided up into three categories. Category Roles Manager Interpersonal Figurehead Leader Liaison David Fraser Informational Monitor Disseminator Spokesperson Kathryn Hannah Laura Bolton Hazim Khan Decisional Entrepreneur Disturbance Handler Resource Allocator Negotiator Robin Fraser Hazim Khan Measuring managerial effectiveness Fraser Foods can measure managerial effectiveness by motivation and morale of the staff, this would be put to good use in the shop floor. Here the work is repetitive and can be challenging due to the temperatures needed to produce hygienic food. The teams are set targets but have the freedom to decide how they will achieve this, working this way has increased staff morale and flexibility. [6] Another way to measure managerial effectiveness would be by the level of complaints. Fraser Foods could distribute anonymous feedback forms asking questions about how the staff feel about the manager and why. The company would then be able to grasp how well the manager is performing. Behavioural theory of leadership. Macgregors Theory X and Theory Y both assume the behaviours of different management styles. A Theory X manager assumes that staff dislikes work, need directed, avoid any responsibility, dull, uncreative, have no desire, see money as the only motivation for work and view goals and objectives as caging. [7] David Fraser could be described as a Theory X manager, David also felt it was his role to make all the decisions affecting production. He didnt see the need to involve staff and believed they preferred to be told what to do and didnt want the responsibility that was the managers job, not theirs. He believed staff were motivated by money and should be paid bonuses if targets were exceeded[8] Contingency theory of leadership A contingency theory is based on the belief that there is no style of leadership that is applicable to all situations that may arise within a company. Hersey and Blanchards theory was based on the leader adopting an appropriate style of leadership depending on the members in the team and the situation they have found themselves in. In accordance with their theory a leader can adopt one of four styles depending on how much support the team requires and the amount of direction.[9] The four styles (known as S1-S4) are: Telling- This leadership style is categorised as giving a lot of direction to team members. This style is recommended for use when dealing with new staff or where the work can be tedious and repetitive. Selling- This is sometimes known as the coaching approach. It is used when team members are motivated to carry out the work but dont quite have the needed maturity to complete the task. Participating- This style encompasses high support but hardly any direction, it is used when team members are able to do the tasks required but maybe lack the confidence. Delegating- The responsibility for carrying out the task is given to team members, this style requires high levels of maturity and competence. David Fraser mostly adopts the telling style (S1) as he felt it was his role as the boss to make all decisions. Hazim Khan style of leadership fits into S2-S4 he does this by allowing his team of chefs to use their talents to create new products for the company. He regularly meets with his team of chefs to discuss and help to solve any issues that have arisen. Theories of leadership and the proposed expansion plans Bennis and Nanus state that there is no one right way to being a leader, but that each has to find their own style. They did however, identify common characteristics: A visions to focus minds Communicating the vision Consistency and honesty Awareness of weakness Bennis and Nanus also state that effective leadership can move organisations from current to future state, create visions of potential opportunities for organisations.[10] The managers of Fraser Foods must ensure that they effectively and clearly communicate to the staff, the vision that they have for the company such as reducing their heavy reliance on the supplier, Perkins. [11]Robin must also effectively communicate his vision for increasing automation as the staff feel anxious about the impact this will have on their jobs. He must also be honest with the staff in order to ease their worries and make them feel involved in the process. [12] Bibliography   Case study paragraph 24 2 Case study paragraph 13 3 Case study paragraph 13 4 Case study paragraph 14 5 Case study paragraph 15 6 Case study paragraph 16 7 Student notes 8 Case study paragraph 12 9 Student notes 10 Student notes 11 Case study paragraph 18 12 Case study paragraph 24 [1] Case study paragraph 24 [2] Case study paragraph 13 [3] Case study paragraph 13 [4] Case study paragraph 14 [5] Case study paragraph 15 [6] Case study paragraph 16 [7] Student notes [8] Case study paragraph 12 [9] Student notes [10] Student notes [11] Case study paragraph 18 [12] Case study paragraph 24

APEC Essay -- essays research papers fc

Asia-Pacific Economic Cooperation (APEC) began in 1989 in reaction to the developing interdependence among Asia-Pacific economies. At first this organization was a group that met unofficially. APEC now has become the crucial provincial conduit for encouraging open trade and realistic economic cooperation. It’s objective is to progress Asia-Pacific economic vitality and the essence of the people. APEC consists of 21 nations and other political units that border the Pacific Ocean. Economic and political alliances have been formed among the countries of the Pacific Rim. APEC's aims include reducing trade barriers among its members and to further trade and investment in the region. Its principles are to support economic growth and development of the region and world economic liberalization, to reduce barriers of the trade of goods, services and investment, and to facilitate economic, technical and investment cooperation among its member economies. (http://www.apec2002.org.mx/sevents)   Ã‚  Ã‚  Ã‚  Ã‚  There are now twenty-one active members in APEC. Twelve nations have been members since the group was formed in 1989: Australia, Brunei, Canada, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Thailand, and the United States. In 1991, China, Hong Kong, and Taiwan became members. Mexico and Papua New Guinea joined in 1993, and Chile in 1994. Hong Kong became a special administrative region of China in 1997 but kept its separate membership in APEC. Peru, Russia, and Vietnam became members in 1998. (http://www.apecsec.org.sg/) http://www.apec2002.org.mx/index.cfm?action=content&IdCategory=1&IdSubCategory=7&IdTopic=2   Ã‚  Ã‚  Ã‚  Ã‚  The first two years of APEC, the members set up ten groups that would investigate opportunities for cooperation. The members of APEC meet annually since the beginning of the formation of APEC. In 1993 the heads of APEC met to constitute working groups to inquire about local cooperation in the areas of higher education, human resource development, and trade and investment. They also set up the Pacific Business Forum. The Pacific Business Forum was created to elevate immediate cooperation with privately owned businesses. Through many forums and meeting APEC agreed to implant a free-trade zone in the midst of their countries by the year 2020.   Ã‚  Ã‚  Ã‚  &n... ...ilateralism means that the ideas of other members are not properly discussed. This becomes a problem because the decisions that APEC makes will affect all of its members. A debate over the subject matters of APEC will help to create more momentous steps toward greater trade and investment where exposure becomes an actuality.   Ã‚  Ã‚  Ã‚  Ã‚  Even though APEC has some problems their accomplishments outweigh them. APEC is still working towards its goal of free and open trade with working groups and committees. Working groups inquire about local cooperation with specific topics. APEC is particularly important in making the region focus on issues of trade and opening the global market.   Ã‚  Ã‚  Ã‚  Ã‚   Works Cited http://usinfo.state.gov/regional/ae/apec.htm http://www.noie.gov http://www.apecsec.org.sg/ http://www.apec2002.org.mx http://www.apec2002.org.mx/sevents http://www.apec2002.org.mx/index.cfm?action=content&IdCategory=1&IdSubCategory=7&IdTopic=2 http://www.apecsec.org.sg/loadall.htm?http://www.apecsec.org.sg/workgroup/fish.html http://www.mac.doc.gov/internet/aplacfaq.htm http://www.brook.edu/dybdocroot/comm/PolicyBriefs/pb026/pb26.htm

Mc Donald Case Analysis Essay

McDonaldis one of the leading fast food chain operating in more than 120 countries (Exhibit – 4) with more than 30000 restaurants. McDonald opened its first restaurant in 1955 in Illinois and started to grow rapidly serving around 47 million customers daily with more than 1. 5 million employees. As far as Indian markets is concerned it was a distant dream for any western fast food chains to enter India and serve Indian customers, the reason being distinct dietary habits and food preferences of Indian consumers. After 1990 when government of India came up with economic reforms that liberalized policies of foreign investments, established western fast food chains like KFC and PIZZA HUT rushed to the Indian market but McDonald spent about six years analysing the market before entering India. During the analysis phase McDonald first categorized its various Opportunities, threats, strengths & weaknesses in Indian market. The analysis came up with the results like: increase in the purchasing power of individuals, their dietary habits like opposition to pork and beef and more inclination towards vegetarian foods, increase in urbanization and socio cultural habits. Depending on the results from the analysis McDonald came up with effective market mix (4Ps) that helped them to utilise the opportunities and thus eliminating the threats. The major highlight of the strategies adopted by McDonald was: Indianizing the menu and thus eliminating beef and pork completely, wide variety of products with different prices, confining itself to urban cities and building strong brand equity through various CSR events. This case analysis basically gives the overview of different strategies adopted by McDonald to establish themselves in Indian market. STRUCTURE OF THE CASE ANALYSIS (1) Market Analysis External Environmental Internal Environmental Analysis Analysis (Strengths & weaknesses) Micro Analysis Macro Analysis (Opportunities and Threats(PESTLE Analysis) for a new entrant in Indian Political food industry ) Economical Socio-cultural (2) Market Segmentation, Targeting and Positioning (3) Market Strategies (4P’s) (4) Outcomes MARKET ANALYSIS Market analysis done by McDonald’s during 1990’s included various aspects of Indian market and consumer. Looking at the data we can classify the analysis into external analysis and internal analysis. (1) EXTERNAL ANALYSIS Further divided into macro analysis and micro analysis. (a) MACRO ANALYSIS: Macro analysis takes Political, Economical, Socio-cultural, Technical, Legal and Environmental issues in consideration, but as per given case study, we are taking only 3 issues Political, Economical and Socio-cultural. Political: Liberalisation of policies: Liberalisation of policies paved path for MNC’s to India. Change in polices regarding in-flow of foreign capital and technology; government fixed exchange-rate eased up the process for MNC’s. Economical: Growth in GDP: The GDP growth until 1990’s was around 3% but after liberalisation the growth rate was around 6 to 7%, which shows increase in purchasing power of the individual. Socio-cultural: Acceptance of western culture: There was a significant change in the thinking of people towards western companies and western culture . The increase in use of internet is an example of this. Eat-out tradition began to grow very fast with increase in working parent families. McDonald’s internal analysis can be braked-down into strength, weakness, opportunities and threats. (b) MICRO ANALYSIS: Opportunities: Increase in urban population from 21. 3% to 28. 1% (exhibit – 2) because of employment, education. Increase in eat-out culture and purchasing power of individual. 53% (Exhibit – 7) of a house hold income is spent on food and beverages. Threats: India has been a country of different cultures (5000 ethnic groups) each with its own food habits and cuisine. Even though the food preferences of Indians show that 80% are non-vegetarians only 17% of them were pork and beef eaters (Exhibit – 11). McDonald has a image of pork and beef serving restaurant which is a threat for it in India. (2) INTERNAL ANALYSIS (ANALYSIS OF THE COMPANY) Strength: One of the strengths of McDonald’s is its vast knowledge and expertise in various countries which helped it gain expertise in making a strong and efficient supply chain. This will once again help it in building a efficient supply chain in India. It also has established and good brand equity around the world. Weakness: Opposition in people for MNC’s was decreasing but yet prevailing. There was a need for McDonald’s to rebrand itself in Indian consumers. In order to develop an effective marketing strategy it was very important for McDonald to understand its target customers. It was necessary for them to first understand Indian market and its consumers to communicate itself to consumer market. Basically McDonalds segmented their product and services according to base of Demographic, Psychographic and Behavioural attributes. McDonald did the thorough research for six years and was able to do well because of keen understanding of the Indian economy. MARKET SEGMENTATION & TARGETING Market segmentation is dividing of single market into smaller segments. Segmentation makes it simpler to address the needs of smaller groups of consumer. Three different bases of segmentation done by McDonald in India: 1. Demographic Segmentation: McDonalds uses demographic segmentation strategy with age as the parameter. The main target segments are children, youth and the young urban family. It offers different products like happy meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. It has also created a suitable environment for youngster to hang out with their friends and get their lunch. 2. Psychographic Segmentation: McDonald’s adopted themselves to the lifestyle of the Indian consumers. India has huge vegetarian population so McDonalds came up with an entirely different product for Indian customers like Mc Veggie burger and McAalootikki burger. As it is not considered religiously incorrect to eat beef in India, the menu has no beef dishes. They also made McDonald a fun place where young urban families can spend some quality time, while their children can enjoy every moment of McDonalds. 3. Behavioral Segmentation: McDonald targeted mostly occasions like Birthdays and started attracted many families to celebrate their kids birthday. They made many advertisement effort aimed directly at kids and younger generation to promote birthday parties at McDonald. As most young people in the cities like Mumbai, Delhi and Bangalore live in small overcrowded flats McDonalds has become a convenient place for birthday celebration. POSITIONING Positioning is an effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer’s mind. In India positioning of McDonalds has been directed as a Family restaurant. Then they started positioning according to the kids as well by introducing new advertising of toys with their products such as â€Å"Happy Meal†. Now youngster and adults havebecome so use to fast foods that McDonalds has also started to target them and try to position itself as a place for all. This may be also due to the fact that India has second largest population in the world and they adopted this approach and tried to position themselves according to this approach to increase sales and revenue. McDonalds therefore wanted to position itself as ‘Indian’ and a promoter of ‘family values and culture’, as well as being ‘comfortable and easy’. Simultaneously, the brand wanted to communicate that it was committed to maintaining a quality service, cleanliness and offering value for money. MARKETING MIX (4P’s) Market Strategies Opted By Mc Donald in India Coming on to Strategies, McDonald strictly followed the concept of 4Ps for extending their share in Indian fast food market. Looking upon all the aspects of 4Ps in details, following was the approach made by them to enter the market and successfully lead it since then. Product: Taking the food habits of Indians into consideration, Mc Donald Indianised 70% of their menu, which really helped them to successfully grab Indian population. Also keeping in mind the un-acceptance of beef and pork in India , they replaced it with mutton-based Maharaja Mac. The French fries served in India also did not contain beef tallow covering. They excluded egg from ice-creams and mayonnaise served and also introduced Indian flavoured ice-creams. Pricing: Mc Donald came up with wide range of products in terms of pricing for serving both the lower-middle and high socio-class of society. (Products ranging from Rs. 7 to Rs. 128) They charged Rs. 74 less than what they charged in US in almost every product. Their menu was 80% visual and 20% descriptive. They used to attract customer initially by low prices, then increased their prices by simply giving another name to the product, for example- McAlootikki changed to Veg. Surprise. Place: Mc Donald opened its first outlet in two of the most western culture exposed cities i. e. Delhi and Mumbai, then they targeted the national highways connecting these cities by collaborating with Bharat Petroleum Corporation Ltd. As a part of Quick Service Restaurant (QSR) business, McDonalds opened its outlets only within 500-Km radius of its main distribution centres. After that, they tapped into business of shopping mall, multiplexes, railways and bus stations. Promotion: They promoted their restaurant as â€Å"Third place† between work and home. They also introduced â€Å"Music Meal† in association with Coca-Cola India and Universal Music India. They celebrated Children’s Day week, organised Pulse Polio and camps. Fun zones and Lego toys for children Looking upon the belief of Indians in Karma Mc Donald introduced â€Å"Itch Karo Rich Bano†, where the consumers were given lucky coupons complementary with their meal which they scratched to get gifts. This was a part of their promotional strategy which really worked well in India. Outcome It is reasonable to say that MCDonald’s has achieved a decent success in India. McDonald’s with its strategies was able to increase its sales volume, which in turn got down the break even to five to seven years which is much favourable when compared with 12-13 years that it takes in foreign countries. It is also stated that McDonald’s achieved a decent success as it showed a 50% annual revenue growth since 1997. A survey by Synovate showed that 20% of young Indians between ages of 8 to 24 reported their preference for McDonald’s products, followed by Pizza Hut (11%) and then KFC(2%). Even after all these achievements it cannot be concluded that McDonald’s succeeded in India. McDonald’s growth in India remains uncertain.